AI size and fit for Indian D2C

Stop losing money to size returns.

Varno gets the shopper into the right size before they check out, with AI size recommendations built for Indian bodies. Live on your product page in 30 seconds.

Privacy first 30 second setup Made for India
app.varno.in
Varno bra fit finder on a product page
Right sizebefore checkout
Less spenton reverse logistics
Wrong size is the return you pay for twice. Varno fixes the fit before the order ships.
The problem

Every wrong size is a return you pay for.

Western size charts do not fit Indian bodies, so shoppers guess, and the wrong guess comes straight back to you.

Twice
what a wrong size costs you: the forward leg out, and the reverse leg back.
Zero
of that reverse logistics spend comes back as revenue. The item returns to stock at best.
Again
next month, on the same product, until you know which SKU runs small.

Varno fixes the fit at the moment of purchase, so the return never happens.

How it works

The right size, before they check out.

No measurements, no photos, no personal data. Just the right size in a few taps.

1Find my size

The shopper taps a discreet button on your product page.

2Smart comfort check

A few quick comfort questions. No tape measure, no camera needed.

3Size, sister size, shade

Varno returns the right size, backup sister sizes, and a shade match.

4They buy with confidence

Fewer wrong sizes ordered means fewer returns paid for.

Varno sister size rescue showing 32D, 34C and 36B
Sister size rescue

The return that never happens.

When the exact size is borderline or out of stock, Varno suggests the sister size that fits the same. A 32D and a 34C hold the same cup volume, so the shopper still buys the size that will actually fit.

Saves the sale when a size is out of stock.
Turns a likely return into a confident purchase.
Explains the fit in plain language, no jargon.
Everything in the suite

One fit engine for every category.

Built for how Indians actually shop, from innerwear to ethnic wear.

Smart Size Finder

AI size recommendations tuned for Indian body types, not Western charts.

Innerwear Suite

Dedicated bra, panty and shapewear fit finders, each with its own logic.

Sister Size Rescue

Suggests the alternative size that fits the same, so the sale survives.

Indian Shade Match

Live skin tone match for the right colour. Nothing is stored, ever.

Return Analytics

See which products run small or large, with auto generated fit badges.

Varno ID

A privacy first fit profile the shopper reuses across every Varno brand.

Privacy first

No photos, no measurements stored. Images are processed live, then dropped.

30 second setup

Add Varno to your store and go live the same day. No dev team needed.

Made for India

From bras to sarees and lehengas.

Every category has its own fit questions. Varno asks the right ones for each.

Varno panty fit finder
Varno shapewear finder for Indian outfits

Shapewear that knows a saree needs different support than a bodycon dress. That is the Indian first difference.

Who it is for

Built for Indian D2C brands that live on fit.

Innerwear Shapewear Lingerie Activewear Ethnic wear Dresses and tops Bottoms and denim
See it on your own store

Cut your size returns in the next 15 minutes.

We will set Varno up on a live product and show you exactly where the returns disappear.

Privacy first. 30 second setup. Made for India.