RTO-Adjusted Profit
We reconcile returns over a 30-day window, so your profit reflects what actually got delivered — not what got ordered. The number that matters for COD-heavy stores.
Profit intelligence for Indian D2C
Revenue isn't profit.
Know the difference every morning.
ProfitOS sends you yesterday's actual profit — RTO-adjusted, after ad spend, COGS, shipping, and gateway fees — on WhatsApp at 9 AM IST. No dashboards. No spreadsheets. Just the number that decides whether you're really making money.
9 AM IST daily
RTO-adjusted
WhatsApp-native
P
ProfitOS
online
Good morning! Yesterday 📊
Revenue₹4,82,000
Orders312
Ad spend₹1,15,000
Net profit₹98,400 ✅
RTO-adjusted · after COGS, shipping, fees
🔼 Top mover: Ashwagandha 500g — 84 units
🔽 Slow mover: Triphala Juice — cut ad spend?
⚠️ RTO risk: ₹42,000 in pending COD
👉 Push today: Ashwagandha + free-shipping combo
9:00 AM ✓✓
The blind spot
You know your revenue.
You're guessing your profit.
For a COD-heavy Indian D2C brand, the gap between "sales" and "money kept" is enormous — and invisible until it's too late to act.
01
Revenue looks great
Shopify shows ₹5L yesterday. The dashboard is green. Everyone's happy. But that's a vanity number — it says nothing about what you actually kept.
02
RTO eats you silently
60–70% COD with 25–35% RTO means a third of your "sales" come back. By the time it shows up, the ad spend and shipping are already gone.
03
Profit is a month-end mystery
Your CA tells you the real number 30–45 days later — far too late to fix a campaign, a price, or a bleeding SKU.
04
Five tools, no answer
Shopify, Meta Ads Manager, Google Ads, Shiprocket, a COGS sheet — five tabs that never agree, and still no single profit number.
The ProfitOS Way
Connect once.
Know your profit forever.
STEP 01
Connect your stack
One-time secure connect: Shopify, Meta Ads, Google Ads, your courier (Shiprocket / Delhivery), and payment gateway. Add per-SKU COGS once.
STEP 02
We crunch it nightly
Every night ProfitOS pulls orders, ad spend, shipping, and fees, runs RTO reconciliation over a rolling 30-day window, and computes true profit per order.
STEP 03
Brief at 9 AM IST
You wake up to a WhatsApp message: yesterday's real profit, top and slow movers, RTO exposure, and what to push today. That's it. No login.
What's inside
Everything that goes into your real profit.
Not a revenue dashboard with extra charts. A profit engine built for the way Indian D2C actually works.
Ad Spend, Daily
Meta Ads and Google Ads spend pulled in automatically every night and subtracted from revenue. No manual spreadsheet reconciliation.
COGS + Shipping + Fees
Per-SKU cost of goods, packaging, shipping per region, and payment gateway fees (Razorpay / Cashfree) — all factored into every order's real margin.
Daily WhatsApp Brief
The whole picture lands on WhatsApp at 9 AM IST. No dashboard logins, no spreadsheets — just the numbers that matter, every single morning.
Profit Per Order
Every single order carries its true margin — revenue minus COGS, shipping, fees, and allocated ad spend. Drill into any order, any day.
Top & Slow Movers
See which SKUs drove profit yesterday and which are bleeding ad spend with no return — with a clear suggestion on what to push and what to cut.
RTO Risk Exposure
Know how much money is sitting in pending COD shipments at risk of return — before it hits your P&L as a loss.
Tally Export
One-click CSV mapped to the Tally import schema. Month-end reconciliation goes from a multi-day task to a single download.
Web Dashboard
When you want to dig in — per-SKU margins, regional performance, ad ROAS by product, and trends over time, all in a clean dashboard.
9:00 AM, every day
This is what lands on your WhatsApp.
No login. No spreadsheet. No waiting for month-end. Just open WhatsApp at 9 AM and you already know exactly how yesterday went — and what to do about today.
- Yesterday's revenue, orders, and ad spend at a glance
- Net profit — RTO-adjusted, after every cost
- Top mover to double down on, slow mover to cut
- RTO exposure sitting in pending COD shipments
- A clear, specific action to take today
P
ProfitOS
online
Good morning! Yesterday 📊
Revenue₹4,82,000
Orders312
Ad spend₹1,15,000
Net profit₹98,400 ✅
RTO-adjusted · after COGS, shipping, fees
🔼 Top mover: Ashwagandha 500g — 84 units
🔽 Slow mover: Triphala Juice — cut ad spend?
⚠️ RTO risk: ₹42,000 in pending COD
👉 Push today: Ashwagandha + free-shipping combo
9:00 AM ✓✓
Side by side
Revenue dashboards vs. ProfitOS.
What you get
Revenue dashboards
ProfitOS
The headline number
Dashboards:Revenue (vanity)
ProfitOS:RTO-adjusted net profit
RTO accounted for
Dashboards:No — shows after the fact
ProfitOS:Yes — 30-day reconciliation
Ad spend factored in
Dashboards:Manual, in a spreadsheet
ProfitOS:Auto-pulled, daily
COGS + shipping + fees
Dashboards:Rarely, if ever
ProfitOS:Every order, automatically
When you find out
Dashboards:Month-end (too late)
ProfitOS:Every morning, 9 AM
Where you see it
Dashboards:5 tabs that disagree
ProfitOS:One WhatsApp message
Per-order profit
Dashboards:Not available
ProfitOS:Yes — drill into any order
Built for COD / RTO
Dashboards:Generic global tools
ProfitOS:Built for Indian D2C
9 AM
Brief in your hand, daily
30-day
RTO reconciliation window
0
Dashboards you must open
₹ native
Lakh / crore, IST, Tally
Common questions
Straight answers.
What exactly is RTO-adjusted profit?
For COD-heavy stores, a chunk of orders are returned to origin (RTO). RTO-adjusted profit reconciles those returns over a rolling 30-day window, so your profit number reflects orders that actually got delivered and paid for — not gross orders placed. It's the only profit number that's honest for Indian D2C.
Which platforms does ProfitOS connect to?
Shopify (orders), Meta Ads and Google Ads (spend), Shiprocket and Delhivery (shipping + RTO status), and Razorpay / Cashfree (gateway fees). You add per-SKU COGS once during setup.
Do I need to log into a dashboard daily?
No — that's the point. The daily brief comes to WhatsApp at 9 AM IST. A web dashboard exists for when you want to go deeper, but the daily number reaches you without any login.
How is this different from Shopify Analytics or Triple Whale?
Shopify shows revenue, not RTO-adjusted profit. Global tools like Triple Whale aren't built for COD/RTO economics or Indian payment rails. ProfitOS is built specifically for Indian D2C brands fighting RTO, with Tally export and INR-native reporting.
Who is it for?
Indian D2C brands on Shopify, roughly ₹25L–₹5Cr ARR, with significant COD volume and RTO exposure. If you know your revenue but not your real profit, it's for you.
Ready when you are
Stop guessing. Start knowing.
Tomorrow morning, you could wake up to your real profit instead of another vanity revenue number. Let's set it up.
Built for Indian D2C
COD / RTO native
Tally-ready exports