The headless Shopify agency for brands that refuse to load slowly.
We rebuild D2C storefronts as headless Next.js applications on your existing Shopify backend. The browser gets your page, not a theme's instructions for assembling one - on our own rebuild that was 3,084 bytes of HTML instead of 385,680. Fixed scope, USD pricing, remote-native delivery.
Speed is the growth lever you actually control.
Two orders of magnitude less HTML
On our own rebuild the Shopify theme sent 385,680 bytes and the headless replacement sent 3,084. Fetched with curl, 18 August 2026, both hosts live.
The vitals are in your build, not an app
LCP, CLS and INP are decided by what the page ships and when it ships it. On a custom front end those are your decisions, not a theme author's and not an app's.
Total design freedom
No theme templates, no app-block constraints. A storefront built from scratch to look and behave exactly like your brand.
Built for scale
Architecture that holds up on launch days and sale spikes - no theme crashes, no last-minute panic.
Real result: 385,680 bytes of HTML down to 3,084.
We rebuilt a Shopify theme store as a headless Next.js storefront on the same Shopify backend. Both are still online. Fetch either one and count the bytes yourself - we did, with curl, on 18 August 2026.
Read the case studyEverything from rebuild to custom apps.
Headless Shopify builds
Custom Next.js + React storefronts on your existing Shopify backend via the Storefront API.
Platform migrations
Zero-downtime moves to headless Shopify from Magento, WooCommerce, BigCommerce, Wix, PrestaShop, and Squarespace - with full SEO and redirect preservation.
Performance optimization
Not ready for a full rebuild? We make your existing Shopify store measurably faster - Core Web Vitals, images, critical path.
Custom Shopify apps
A/B testing, upsells, subscriptions, loyalty, analytics, post-purchase flows - built natively, no third-party bloat.
Remote-native. Timezone-friendly. No surprises.
Brands worldwide
We work with D2C brands across the US, UK, EU, Middle East, and Australia. English-first, remote-native delivery.
Four hours of overlap, every day
Four hours of live overlap with UK and EU working hours, every working day - roughly 08:30 to 13:30 in London. And your code sits in your own GitHub organisation from the first commit, not ours.
What happens if it goes wrongFixed scope, fixed price
Every engagement is scoped and priced up front in USD. No open-ended hourly billing, no surprises.
For international clients.
Do you work with brands outside India?
Yes. We work with D2C brands across the US, UK, Europe, the Middle East, and Australia. Delivery is remote-native and English-first. We are one company registered in Delhi, with no UK or EU entity, and four hours of live overlap with UK and EU working hours every working day.
How do you bill international clients?
Engagements are scoped and quoted up front in USD, with a fixed price for a fixed scope. No open-ended hourly billing. Invoices are issued by HeadlineHQ.
Will a headless rebuild hurt my SEO?
No, when done right. We build a complete 301 redirect map, preserve meta tags and structured data, and submit updated sitemaps. Headless typically improves rankings by dramatically improving Core Web Vitals.
How long does a headless build take?
A typical headless storefront build runs a few weeks depending on scope; a full platform migration plus headless rebuild is longer. Every project starts with a fixed-scope plan so timelines are clear before we begin.
Do we keep using Shopify?
Yes. Headless keeps your entire Shopify backend - admin, checkout, inventory, payments, apps that run server-side. Only the customer-facing storefront is rebuilt as a custom Next.js application.
Your store, rebuilt without a theme underneath it.
Start with a free audit - we'll show you exactly where your Shopify store is losing speed and conversions, with a one-page action plan. No obligation.