We exist because great
brands deserve better
than their theme.
Most D2C brands outgrow their Shopify theme before they outgrow their ambition. HeadlineHQ is built for the moment you're ready to stop compromising.
Built for the brands
that refuse to settle.
We kept seeing the same story play out: a brand with real momentum — great product, loyal customers, strong team — hitting a hard ceiling because their storefront couldn't keep up. Theme hacks piling up. Developers afraid to touch anything. Sales day crashes becoming a ritual.
The fix wasn't "get a better theme." The fix was architectural. Headless Shopify — where Shopify handles what it's good at and a custom Next.js frontend handles everything the customer sees — had been the answer for large international brands for years. We built HeadlineHQ to bring that same capability to ambitious D2C brands everywhere.
We're a focused team of developers who work exclusively in this space. No side projects. No WordPress. No distractions. Just headless Shopify, built properly.
Theme vs Headless
Why headless is the right
architecture for growth.
Separation of concerns
Traditional Shopify couples your frontend UI to its backend rendering engine. Headless decouples them — your frontend scales independently, deploys separately, and can be updated without touching Shopify.
CDN-first delivery
Next.js with static generation means your pages are pre-built and served from edge nodes globally. There's no server to overload — your homepage loads from a CDN milliseconds from the customer, not a Shopify data center.
React component model
Your entire storefront is built from reusable, testable React components. New features ship faster, bugs are isolated, and your codebase stays clean no matter how much complexity you add.
Our principles
Performance first
Every decision — architecture, library choice, image format — is made with performance as the primary criterion. Speed is the product.
You own the code
We hand over clean, documented code that your team can own, maintain, and build on. No lock-in, no dependency on us for basic changes.
Honest scoping
We tell you what's possible, what's realistic, and what it will cost — upfront. No bait-and-switch, no scope creep, no surprise invoices.
Ship and support
Launch is not the end. We stay on for 30 days post-go-live to fix edge cases, monitor performance, and make sure the handover is smooth.
Let's talk about your store.
Tell us where you are and where you want to go. We'll tell you how to get there.
Start the Conversation