How much is RTO really costing you?
Most Indian D2C brands have no idea how much money disappears to return-to-origin on COD orders. Move the sliders and find out - then see how much you could get back.
Your numbers
Each RTO wastes forward + return shipping and the ad money spent to acquire that order. The product comes back, so COGS isn't counted as lost.
The arithmetic
RTO orders = orders × COD% × RTO%
loss per RTO = (shipping × 2) + CAC
annual loss = RTO orders × loss per RTO × 12
Every input is yours. We publish no reduction figure of our own, because we have not published the dataset that would support one.
What RTO is costing you
That is 25% of your annual loss, on the inputs you entered. It is your scenario, not a forecast and not a result we are claiming. COD verification, prepaid nudges and daily profit visibility are the levers; what they move on your catalogue is measurable only once they are running.
Want the full breakdown + a reduction plan?
We'll email a detailed RTO analysis for your store and exactly how to cut it - free.
This model and the apps that use the same numbers were built by the Delhi company behind it.