Free calculator
How much is RTO really costing you?
Most Indian D2C brands have no idea how much money disappears to return-to-origin on COD orders. Move the sliders and find out — then see how much you could get back.
Your numbers
%
%
₹
₹
Each RTO wastes forward + return shipping and the ad money spent to acquire that order. The product comes back, so COGS isn't counted as lost.
What RTO is costing you
RTO orders / month195
Monthly loss₹79,950
Annual loss₹9,59,400
Recoverable with HeadlineHQ
₹3,83,760 / year
A ~40% RTO reduction is realistic with COD verification, prepaid nudges, and daily ProfitOS visibility.
Want the full breakdown + a reduction plan?
We'll email a detailed RTO analysis for your store and exactly how to cut it — free.